Who do you think benefits most – audience or producers?

New digital media has developed to suit the audience’s needs however this has also benefited producers. The impact of the change benefits both audience and producers as audience have easier access to music, along with a variety of artists to select from and producers have more beneficial methods to market and distribute music. In the following I will discuss who I think new digital media benefits the most.

Social networking sites such as Facebook, Twitter, and YouTube have allowed producers to get close with their audience. This has allowed producers to easily observe their audience’s trend; by doing this the producers are able to market their products in a way so that it can appeal to their audience. Reason being this is beneficial for producers is because of they do not have to invest a huge amount of money trying to research and develop their product in order to make it appeal to their audience. Instead they can gain the same information from free social networks by keeping in touch with their audience and observing what the present trend is.
This new digital media allows producers to save a huge amount of money.

In addition, social networks has also reduced cost for marketing as producers are able to upload adverts on YouTube and promote the link through facebook, MySpace, twitter etc. This new digital media has allowed producers to save thousands of pounds as they do not need to hire a PR to promote their product, instead the producer can do it themselves with tools such as the social networks to reach out to their audience. This also benefits the producers as they are able to go global through the social networking sites, this means that the producers can seek out to their audience in different countries and expand their target market. By doing this, new digital media will allow producers to get more recognition.

On the other hand, social websites such as youtube has allowed the audience themselves to get recogniced with their talent. For example, justin bieber and jessi j were part of the audience trying to take on the role of a producer. By useing youtube, they were able to make user generated contents to get themselfs recognised. This is benefits the audience as they can easily put themslefs in the producers position and the audience will have a verity of music to listen to instead of the same producers. For example, with the audience making their own songs means that the audience can listen to proudcers or other audience memebers putting themself in a producers position .

New digital media provide wed sites such as picnik which allows producers and the audience to edit their photos for free. This is a advantage for both producers and the audience because the producers will be reducing the expenses of not hiring a professional to edit their picture when they can do it themself. On the other hand, the audience are also able to use this website to produce their own pictures for album, poster, website etc. This reduces cost and gives a professional quality which is beneficial for both the producers and the audience, as the producers will be reducing their expenses and the audience will not need to buy or hire and professional equipment or softwear in order for them to make their own product.

Additionally, online distribution has also benefitted both the audience and producers in it’s own way, online distribution such as I-tunes, imesh, musicstation, napster, nimbit, playnow etc. Online distribution is benificial for producers as they do not have to invest in raw material to make cd’s, cd cases, booklet etc. Instead they can send it through online which reduced the distribution cost therefore producers are able to make more profit.