Who do you think benefits most – audience or producers?

New digital media has developed to suit the audience’s needs however this has also benefited producers. The impact of the change benefits both audience and producers as audience have easier access to music, along with a verity of artist to select from and producers have more beneficial methods to market and distribute music. In the following I will discuss who I think new digital media benefits the most.

Social networking sites such as facebook, twitter, YouTube etc have allowed producers to get close with their audience. This has allowed producers to easily observe their audience’s trend; by doing this the producers are able to market their products in a way so that I can appeal to their audience. Reason being this is beneficial for producers is because of they do not have to invest a huge amount of money trying to research and develop their product in order to make it appeal to their audience. Instead they can gain the same information from free social networks by keeping in touch with their audience and observing what the present trend is. This new digital media allows producers to save a huge amount of money.

In addition, social networks has also reduced cost for marketing as producers are able to upload adverts on YouTube and promote the link through facebook, MySpace, twitter etc. This new digital media has allowed producers to save thousands of pounds as they do not need to hire a PR to promote their product, instead the producer can do it themselves with tools such as the social networks to reach out to their audience. This also benefits the producers as they are able to go global through the social networking sites, this means that the producers can seek out to their audience in different countries and expand their target market. By doing this, new digital media will allow producers to get more recognisition.