"we controlled the delivery of news and comment to our readers and the only involvement they had was through the carefully controlled letters page" readers had no power.
"The development of the internet, and with it the creation of citizen journalists" new digitel media has given the audience to create their own news with user generated content.
"What we are doing is taking down those bricks, lowering the barrier and positively encouraging the relationship between the two. This gets over the tired argument that this is an either/or battle between old media and bloggers" bloggers are taken over as they are producing free news and taking over journalists role.
"These bloggers who write for us could have done it very happily on their own, but what we offer them is the influence and the clout and an incredibly interesting audience to commune with" companies are trying to build a relation with bloggers as money is being lost due to their hobby of blogging.
"Rusbridger believes new applications such as Twitter make it increasingly possible for individual journalists to publish outside the constraints of our newspaper and website and develop direct relationships with communities of readers" journalists having a spiceal relation with the reader is not spiceal because everyone is blogging and creating the same relation through twitter.
"The Guardian technology pod had 682,000 followers on Twitter in June 2009, which is nearly twice as large as the number of people who buy the Guardian every day" newpapers companies are useing new digitel media to compete with bloggers, guadian is useing twitter to compete with bloggers. this may be as readers prefer to get news of the net compared to buying newspapers. Reason being that journalists may also be losing readers is because now days everyone prefers to get news of the internet. due to this people will rather prefer to get news free from bloggers rather then buy newspaper. This is breaking the relation between journalists and readers however before "There was a very clear wall, dividing readers and writers"
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