Analysis of advert: repersenting female in a ngative way

The following advert connotes that all women are vein about their image however the male males are not. For example, as the female is walking past she is idolised to be attractive however the males are shown to be nerds drooling over the female. The female is able to grab all of the male attention by her sexual figure and have the male gazing at her. This connotes that female only have power over male through using their body as an sex object.

Males are known to have a fetish for bums and boobies, a close up is shown to attract the male’s attention; reason being this has been done is because males stereotypically known to be perverts. In the advert they are shown being under control by the female as she walks past. The advert shows that female are nothing but a sex object to males.

The female is represented as a ‘slut’ with her tight mini skirt and top allowing her to reveal her arms, legs and over exaggerate the size of her bum to come out. This connotes that all females are slutty and how they reveal them self's just to get attention.

At the end of the advert, the female steps into the elevator and smiles at the males that are gazing at her, this connotes that females are nothing but just a slight tease and a flirt. Once the door closes, her belly is exposed as her cloths rips to revealing that she was sucking her stomach in at all time, this shows the extreme measurements that females go through in order to gain male attention and that the only way they can gain control of male is through their body.

On the other hand, the advert also connotes that female has ugly side to them which puts men off. The advert also brings out the awareness of obesity upon women and how they are all concerned about their health and figure and the extreme measurements they will take in order to present themselves as a glamorous model.