Wednesday, 9 March 2011
Tuesday, 8 March 2011
Who do you think benefits most – audience or producers?
New digital media has developed to suit the audience’s needs however this has also benefited producers. The impact of the change benefits both audience and producers as audience have easier access to music, along with a verity of artist to select from and producers have more beneficial methods to market and distribute music. In the following I will discuss who I think new digital media benefits the most.
Social networking sites such as facebook, twitter, YouTube etc have allowed producers to get close with their audience. This has allowed producers to easily observe their audience’s trend; by doing this the producers are able to market their products in a way so that I can appeal to their audience. Reason being this is beneficial for producers is because of they do not have to invest a huge amount of money trying to research and develop their product in order to make it appeal to their audience. Instead they can gain the same information from free social networks by keeping in touch with their audience and observing what the present trend is. This new digital media allows producers to save a huge amount of money.
In addition, social networks has also reduced cost for marketing as producers are able to upload adverts on YouTube and promote the link through facebook, MySpace, twitter etc. This new digital media has allowed producers to save thousands of pounds as they do not need to hire a PR to promote their product, instead the producer can do it themselves with tools such as the social networks to reach out to their audience. This also benefits the producers as they are able to go global through the social networking sites, this means that the producers can seek out to their audience in different countries and expand their target market. By doing this, new digital media will allow producers to get more recognition.
Social networking sites such as facebook, twitter, YouTube etc have allowed producers to get close with their audience. This has allowed producers to easily observe their audience’s trend; by doing this the producers are able to market their products in a way so that I can appeal to their audience. Reason being this is beneficial for producers is because of they do not have to invest a huge amount of money trying to research and develop their product in order to make it appeal to their audience. Instead they can gain the same information from free social networks by keeping in touch with their audience and observing what the present trend is. This new digital media allows producers to save a huge amount of money.
In addition, social networks has also reduced cost for marketing as producers are able to upload adverts on YouTube and promote the link through facebook, MySpace, twitter etc. This new digital media has allowed producers to save thousands of pounds as they do not need to hire a PR to promote their product, instead the producer can do it themselves with tools such as the social networks to reach out to their audience. This also benefits the producers as they are able to go global through the social networking sites, this means that the producers can seek out to their audience in different countries and expand their target market. By doing this, new digital media will allow producers to get more recognition.
Tuesday, 1 March 2011
The mutualisation of news
"we controlled the delivery of news and comment to our readers and the only involvement they had was through the carefully controlled letters page" readers had no power.
"The development of the internet, and with it the creation of citizen journalists" new digitel media has given the audience to create their own news with user generated content.
"What we are doing is taking down those bricks, lowering the barrier and positively encouraging the relationship between the two. This gets over the tired argument that this is an either/or battle between old media and bloggers" bloggers are taken over as they are producing free news and taking over journalists role.
"These bloggers who write for us could have done it very happily on their own, but what we offer them is the influence and the clout and an incredibly interesting audience to commune with" companies are trying to build a relation with bloggers as money is being lost due to their hobby of blogging.
"Rusbridger believes new applications such as Twitter make it increasingly possible for individual journalists to publish outside the constraints of our newspaper and website and develop direct relationships with communities of readers" journalists having a spiceal relation with the reader is not spiceal because everyone is blogging and creating the same relation through twitter.
"The Guardian technology pod had 682,000 followers on Twitter in June 2009, which is nearly twice as large as the number of people who buy the Guardian every day" newpapers companies are useing new digitel media to compete with bloggers, guadian is useing twitter to compete with bloggers. this may be as readers prefer to get news of the net compared to buying newspapers. Reason being that journalists may also be losing readers is because now days everyone prefers to get news of the internet. due to this people will rather prefer to get news free from bloggers rather then buy newspaper. This is breaking the relation between journalists and readers however before "There was a very clear wall, dividing readers and writers"
"The development of the internet, and with it the creation of citizen journalists" new digitel media has given the audience to create their own news with user generated content.
"What we are doing is taking down those bricks, lowering the barrier and positively encouraging the relationship between the two. This gets over the tired argument that this is an either/or battle between old media and bloggers" bloggers are taken over as they are producing free news and taking over journalists role.
"These bloggers who write for us could have done it very happily on their own, but what we offer them is the influence and the clout and an incredibly interesting audience to commune with" companies are trying to build a relation with bloggers as money is being lost due to their hobby of blogging.
"Rusbridger believes new applications such as Twitter make it increasingly possible for individual journalists to publish outside the constraints of our newspaper and website and develop direct relationships with communities of readers" journalists having a spiceal relation with the reader is not spiceal because everyone is blogging and creating the same relation through twitter.
"The Guardian technology pod had 682,000 followers on Twitter in June 2009, which is nearly twice as large as the number of people who buy the Guardian every day" newpapers companies are useing new digitel media to compete with bloggers, guadian is useing twitter to compete with bloggers. this may be as readers prefer to get news of the net compared to buying newspapers. Reason being that journalists may also be losing readers is because now days everyone prefers to get news of the internet. due to this people will rather prefer to get news free from bloggers rather then buy newspaper. This is breaking the relation between journalists and readers however before "There was a very clear wall, dividing readers and writers"
The impact of new and digital media case study
Has new and digital media had an impact upon ownership and control of the media institution(s) involved in your case study area? Explain in detail any impact and what exactly has changed?
Record sales have been hit by the trend for more digital downloading of music while a number of high-profile album releases have been badly disappointed. New digital media has given more ways to artist to get heard become famous and now make a living off their music now than at any point. Technology has made it possible for any artist to get distributed, to get discovered, to pursue their dreams. Social network such as twitter, facebook etc are being used to promote music.
What impact has there been on the way in which the audience now consume the media product/texts involved in your case study? How does it differ from what went before?
Before consumers would buy from shops, then downloading began. This made the music industry lose profit. Reason being they are using digital media to try encouraging the target market to buy music. You tube have made a deal and have signed a contract with labels so they can show music videos. Before people had to watch videos on TV. HMV are shutting down 60 stores because online distributers have taken over. One of the major online distributer is I-tunes
What impact has there been on how the media institution now has to produce the texts and the way in which the texts/products are distributed and exhibited?
Music is being sold as digital MP3 format. It is fast, easy and cheap to buy. YouTube has reduced music industry sales figures. YouTube is labelled under “web 2.0”. YouTube have direct payment to record labels for playback rights. People are using the internet instead of buying records. Radio has been replaced with online radio. Website such as MySpace are establishing new artist. The internet has given artist the power to gain the right amount of money and percentage that they earn.
Is the size of the audience any different now than before the impact of new and digital media?
Artist can be a part of the audience and get closer to them. Twitter allows fans to keep up and talk to the artist in real time. Sites such as YouTube has allowed artist to aim at a bigger and larger target market, allowing them to go global. For example, Jay Sean was able to be recognised by Cash money records, his fan base was only based in European countries and India however he was recognised by cash money through YouTube and was able to be signed to them. Due to this, is has now gone international and is known in more than 20 countries.
How have the audience responded to the changes? Is there more customers choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
Audience are able to generate their own music on YouTube and listen to other user generated content. The audience have become the producers. Audience have stopped buying music as they can get it for free, this is shutting down major retail stores such as HMV and major labels. Customers get more choices of artist as the audience themselves are producing music. The audience have more power of their UGC and what they listen whenever they want. Jessie J and Justin Bieber have been able to be gain recognition from major record label. Twitter has allowed the audience to get closer to the artist and has allowed them to interact with the artist.
What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
Stores are being show down (HMV), labels are shutting down, artist are not making much money, labels are not making much money, companies providing with distribution services such as CD are making less profit TV channels such as MTV are losing views, to reduce cost MTV are reducing the number of employees.
Consider the effects so far, and possible effects in the future, on media institution involved in your case study?
Labels will need to find new methods of distributing music without customers downloading music for free. The audience have chose to download music instead of buying it from the shop and they prefer to watch music videos on youtube rather then look at music channels.
Record sales have been hit by the trend for more digital downloading of music while a number of high-profile album releases have been badly disappointed. New digital media has given more ways to artist to get heard become famous and now make a living off their music now than at any point. Technology has made it possible for any artist to get distributed, to get discovered, to pursue their dreams. Social network such as twitter, facebook etc are being used to promote music.
What impact has there been on the way in which the audience now consume the media product/texts involved in your case study? How does it differ from what went before?
Before consumers would buy from shops, then downloading began. This made the music industry lose profit. Reason being they are using digital media to try encouraging the target market to buy music. You tube have made a deal and have signed a contract with labels so they can show music videos. Before people had to watch videos on TV. HMV are shutting down 60 stores because online distributers have taken over. One of the major online distributer is I-tunes
What impact has there been on how the media institution now has to produce the texts and the way in which the texts/products are distributed and exhibited?
Music is being sold as digital MP3 format. It is fast, easy and cheap to buy. YouTube has reduced music industry sales figures. YouTube is labelled under “web 2.0”. YouTube have direct payment to record labels for playback rights. People are using the internet instead of buying records. Radio has been replaced with online radio. Website such as MySpace are establishing new artist. The internet has given artist the power to gain the right amount of money and percentage that they earn.
Is the size of the audience any different now than before the impact of new and digital media?
Artist can be a part of the audience and get closer to them. Twitter allows fans to keep up and talk to the artist in real time. Sites such as YouTube has allowed artist to aim at a bigger and larger target market, allowing them to go global. For example, Jay Sean was able to be recognised by Cash money records, his fan base was only based in European countries and India however he was recognised by cash money through YouTube and was able to be signed to them. Due to this, is has now gone international and is known in more than 20 countries.
How have the audience responded to the changes? Is there more customers choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
Audience are able to generate their own music on YouTube and listen to other user generated content. The audience have become the producers. Audience have stopped buying music as they can get it for free, this is shutting down major retail stores such as HMV and major labels. Customers get more choices of artist as the audience themselves are producing music. The audience have more power of their UGC and what they listen whenever they want. Jessie J and Justin Bieber have been able to be gain recognition from major record label. Twitter has allowed the audience to get closer to the artist and has allowed them to interact with the artist.
What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
Stores are being show down (HMV), labels are shutting down, artist are not making much money, labels are not making much money, companies providing with distribution services such as CD are making less profit TV channels such as MTV are losing views, to reduce cost MTV are reducing the number of employees.
Consider the effects so far, and possible effects in the future, on media institution involved in your case study?
Labels will need to find new methods of distributing music without customers downloading music for free. The audience have chose to download music instead of buying it from the shop and they prefer to watch music videos on youtube rather then look at music channels.
Tuesday, 7 December 2010
The Rise and Rise of UGC
1. Citizen journalists are members of the public who post news or media content by user generated content.
2. One of the first examples UGC was in 1991 when police were recorded beating up a black man.
3. News organisations now allow audience to participate through voting surveys, message boards and chat rooms.
4. The differences between professionally shot footage and UGC is that professionaaly shot footage has better quality image.however UGC is filmed on the spot with poor quality image with unexpected footage.
5. A gatekeeper is someone who controls what worth being broadcasted on the news and what is not.
6. In the present day the role of a Gate keeper has changed.they now focus on the content of new that is on the web.
7. More people making their own news content means that there is less need for professional journalists, this means that people are taking the roles and jobsof professional journalists which puts the journalists jobs in danger as there might not be no need for them in the future.
2. One of the first examples UGC was in 1991 when police were recorded beating up a black man.
3. News organisations now allow audience to participate through voting surveys, message boards and chat rooms.
4. The differences between professionally shot footage and UGC is that professionaaly shot footage has better quality image.however UGC is filmed on the spot with poor quality image with unexpected footage.
5. A gatekeeper is someone who controls what worth being broadcasted on the news and what is not.
6. In the present day the role of a Gate keeper has changed.they now focus on the content of new that is on the web.
7. More people making their own news content means that there is less need for professional journalists, this means that people are taking the roles and jobsof professional journalists which puts the journalists jobs in danger as there might not be no need for them in the future.
Tuesday, 2 November 2010
Post Feminism and popular culture - Citroen Car Advert
"This advert appears to suggest that yes, this is a self-consciously “sexist ad,” feminist critiques of it are deliberately evoked."
"Feminism is “taken into account,” but only to be shown to be no longer necessary."
"the shadow of disapproval is introduced (the striptease as site of female exploitation),only instantly to be dismissed as belonging to the past, to a time when feminists used to object to such imagery. To make such an objection nowadays would run the risk of ridicule".
Post-feminism and Popular Culture: Wonderbra Advert
"The Wonderbra advert showing the model Eva Herzigova looking down admiringly at her substantial cleavage"
"Wonderbra was through the mid-1990s positioned in major high street locations in the UK on full size billboards."
"The composition of the image had such a textbook “sexist ad” dimension that one could be forgiven for supposing some familiarity with both cultural studies and with feministcritiques of advertising (Judith Williamson 1987)."
"It was, in a sense, taking feminism into account by showing it to be a thing of the past, by provocatively “enacting sexism” while at the same time playing with those debates in film theory about women as the object of the gaze"
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